Why is it essential for the board to engage in advocacy?

Engaging in advocacy is essential for the board because it enables the organization to effectively represent its interests in various contexts, especially in dealings with stakeholders, policymakers, and the community. Advocacy helps highlight the organization's mission, values, and needs, ensuring that its voice is heard in relevant discussions and decision-making processes. By actively participating in advocacy efforts, the board can influence policy, secure support for initiatives, and mobilize resources, ultimately enhancing the organization's sustainability and impact. This role is vital as it aligns the organization's strategic goals with external perceptions and societal needs, fostering a stronger connection with its audience and driving the mission forward.